1. Our company's vision is to maintain and strengthen its worldwide leadership in freeze-dried coffee production through continous research and technical innovation. By understanding the dynamics and challenges of each market, we can anticipate our customer's needs.
2. Commitment to ensure a strong relationship with our customers by offering an optimum supply, excellent quality and competitive prices.
3. Focus on an integrated operation to continue achieving a commercial, technological and social growth to encourage our shareholders to continue their investment in new coffee technologies.
4. Our company, as key player in the instant coffee industry, is engaged to sustainable practices by supporting farmers under "UTZ certification and traceability program" to promote responsible coffee production that enhances the needs of both produces and customers.